GroBig: Growth Hacking the World with Big Data

Date(s) - 28/09/2015
12:30 pm - 1:30 pm


The advances in internet connectivity, so-called cloud computing, and the availability of massive amounts of data online has given rise to a new type of startup: the GroBig. The GroBigs are characterized by rapid development, speedy deployment, Big Data algorithms, and global potential. Their operational management style is typically referred to as “growth hacking”.
In this talk, we explore the dynamics that create the opportunities for the GroBigs. In addition, we propose an entrepreneurial method that take advantage of these dynamics when creating new businesses. Finally, we provide an entrepreneurial case study of a GroBig and the effect of our methodology, namely the company Social Quant

Dr. Morten Middelfart is Founder and President of Social Quant. He has a rich background with 20+ years in Business, Big Data Mining, and Analytics. In these fields, he is the primary inventor of more than 25 patents worldwide. Morten holds two PhDs, from Daisy ( at Aalborg University (Denmark) and Rushmore University (U.S.), as well as an MBA from Henley Management College (U.K.)