Bad data quality in companies causes problems for business intelligence

The Friday, November 30, cover story of Version 2, with 83,379 copies the largest IT magazine in Denmark, features an interview with Associate Professor Torben Bach Pedersen from Daisy. Here he shares his views on the bad data quality often found in Danish companies and its implications for business intelligence. The problems can potentially mean loss of income and customer trust.

You can read the full story here.